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Rosé Day

Rosé Day is a popular wine holiday celebrated around the world. Light, fragrant, and refreshing, Rosé is the ultimate summer wine. A dedicated day to the celebration this popular wine style worldwide is the perfect excuse to open a bottle of your favorite Rosé and toast the success of the pink drink over the years.

A glass of Rosé with beach gear including a sunhat, book and towel

What is Rosé Day?

International Rosé Day is a wine holiday celebrated on the second Saturday of June each year. It is a day dedicated to the celebration the versatile wine style. On this day, people around the world gather to enjoy and share their favorite bottles of Rosé with friends and family.

Formally established in 2014 in the USA by Swedish brand Bodvár, National Rosé Day has quickly gained popularity and is now celebrated globally.

New Zealand Rosé Day

New Zealand Rosé Day is celebrated on February 5th, one day before its national holiday, Waitangi Day on the 6th of February. Rosé lovers share their pink wine moments via #nzroséday and #nzrosé.

My friend Emily Camblin and I started the collaborative initiative of leading Kiwi Rosé producers back in 2016 under Sip NZ as a way to raise awareness of New Zealand made Rosé. Since then, New Zealand Rosé has come a long way and wine lovers can now choose from a wide variety of styles, sweetness levels, and price points, with the premium Rosé category experiencing a significant increase over the years.

5 reasons to celebrate Rosé Day

1. Celebrate the rise of Rosé

Often wine can be intimidating but the Rosé category has allowed consumers to be able to try new and different varieties and styles without the stigma of choosing something “wrong” per se” – that alone should be celebrated!

2. Rosé isn’t a wine. It’s a lifestyle.

The “Rosé lifestyle” is s all about enjoying life’s simple pleasures, taking time to appreciate the good things in life, and savoring the moment with friends and loved ones. This lifestyle is often characterized by a relaxed, carefree attitude and a focus on enjoying the simple pleasures in life which are shared on social media via the following hashtags: #RoséAllDay #YesWayRosé and #DrinkPink.

3. Rosé keeps rising

Rosé is the fastest-growing wine style in the country and sales have doubled in recent years.

According to IWSR Drinks Market Analysis, the Rosé category is forecasted to grow by almost 70 percent from 2020 to 2024.

Globally, the popularity of Rosé wines is evident. According to the International Organisation of Vine and Wine (OIV), Rosé wines, representing 6-7% of world production at the beginning of the century, have now claimed over 8% of the total wine market.

4. Perfect pink pairings

Rosé is incredibly food-friendly and pairs with a variety of dishes and cuisines. Invite family and friends over for rosé o’clock, a pink long lunch, or throw a full on Rosé party on the day.

5. There’s a style for everyone

Wineries are producing a delicious line-up of top-quality Rosé wines that are crisp, and sophisticated. Wine lovers are spoilt with a wide variety of styles including Rosé Prosecco and Champagne, sweetness levels, and price points now, with the premium Rosé category experiencing a significant increase over the years.

How to celebrate Rosé Day?

The popular wine holiday is the perfect occasion for a pink party. Celebrate with a rosé-liscious lunch at your favorite restaurant, enjoy some pink bubbles at your local wine bar, or throw a Rosé party or tasting at home for family and friends.

More Rosé resources

Check out the following Rosé resources to find out more about this trending wine style:

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